I’m a graphic designer based in Milan, Italy. I’m originally from Cairo, Egypt and I like to make pretty things.
My graphic design escapade kicked off in Coventry University, The Knowledge Hub. Where I honed my design chops for a solid two years. Then, cue the dramatic music, I made a leap to the design capital that is IED Milan – because, why not add a sprinkle of Italian flair to my creative arsenal? While mastering the art of pixels, I worked as a freelance designer. But beyond the pixelated world, I'm a painter at heart. You'll catch me turning blank canvases into vibrant stories when I'm not pushing pixels.
Party People is a platform where users can discover events and connect with others attending the same events to share accommodation and make new friends. We crafted the brand identity and designed the website to create an engaging and user-friendly experience, making it easier for event-goers to find, connect, and enjoy their time together.
For this project, we rebranded Nutella to align with a sporty, active lifestyle. Our goal was to create a new, energetic identity that appeals to fitness enthusiasts. We developed a fresh packaging design that highlights Nutella as a great option for athletes and active individuals, combining delicious taste with the energy they need for their activities.
We developed a comprehensive social media kit and branding for a holistic coach on Instagram. This project included creating reusable post templates, a unique logo, a cohesive color palette, and engaging story designs. Our goal was to help her maintain a consistent and professional online presence while easily sharing a variety of content with her audience.
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